Amber Amaya is a fourth-generation Coachella Valley resident who is passionate about storytelling and her community. As Program Manager of Coachella Unincorporated, the first and only youth media program based in the Eastern Coachella Valley, Amber works with young people to strengthen their leadership and storytelling skills.
Amber has a background in multimedia journalism, focused on hyperlocal news and immigrant communities. Amber graduated magna cum laude from Biola University with a degree in Journalism & Integrated Media. She also earned a certificate in Nonprofit Management from the University of California Riverside. After becoming the first in her family to graduate from college, Amber was eager to return home to work in her community, the Eastern Coachella Valley.
Since becoming the Program Manager of Coachella Uninc., Amber has expanded the program to support multiple youth cohorts in order to better meet the needs of young people in the ECV. During the last five years, Coachella Uninc. has continued to uplift authentic youth voices from the ECV and has built partnerships with both youth media and traditional media organizations across California. Under Amber’s leadership, YLI Eastern Coachella Valley launched a new storytelling program in the summer of 2018 called ¡Que Madre! Media, a program focused on supporting young women of color as they navigate mental health challenges.
Amber was also a fellow at the Women’s Policy Institute-County program where she worked to shape rural transportation policy in Riverside County. In 2017, Amber and her WPI-County team won the Grassroots Planning Award from the American Planning Association-Inland Empire Section for their efforts to create a Rural Bus Shelter Design and Implementation Policy in Riverside County.
Amber currently serves as board chair of Alianza Coachella Valley’s board of directors, known as “La Mesa.”
Amber and her husband, Rodrigo, live in the Coachella Valley with their adopted Siberian Husky named Balto.