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Tobacco Use Reduction Force (TURF)
Taking our TURF back!
Who is TURF?
- The TURF project is a prevention youth council whose main goal is developing a land-use policy that would limit the number of tobacco retailers and reduce youth smoking citywide in San Francisco.
Current TURF project Leadership Team
- Hector Echeverria, San Francisco City College
- Carlos Figueroa, San Francisco City College
- Lina Tam Li, San Francisco City College
- Samantha Ortiz, John Adams City College
- Joshua Pooner, San Francisco City College
- Cecilia Ruiz-Ramirez, San Jose State University
- Jesus Sicairos, Metropolitan Arts and Tech HS
- Luisa Sicairos, Immaculate Conception Academy HS
- Brian Stegner, Metropolitan Arts and Tech HS
How does TURF help?
- TURF works with other community based organizations in communities that face a high number of tobacco retailers. TURF provides these organizations with trainings that build the capacity for them to develop a policy to change the built environment resulting in positive public health.
Why is Land-Use policy so important to public health?
- Every Land Use decision has human health consequences.
- Land-Use Policy can change the way land is used promoting healthier communities resulting in healthier people.
- Advocacy for this issue is important because it creates positive long-term sustainable change in the community.
Why is tobacco a Social Justice Issue?
- The Tobacco Industry aggressively targets young people, people of color, low-income communities and minority communities.
- Tobacco Retail outlets are disproportionately located in neighborhoods affected by social and economic disadvantage.
- TURF research clearly shows that in communities with more tobacco retailers there are higher youth smoking rates.
How can I get involved?
TURF is supported by:




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