Betting On Our Future (BOOF) is a youth-driven problem gambling awareness campaign supported by the California Friday Night Live Partnership through a grant from the California Office of Problem Gambling and executed by the reporters from The kNOw Youth Media.
Betting On Our Future media campaign empowers young people to raise awareness of problem gambling and create change in their communities. Students are responsible for scripting, coordinating, and producing live dramatic performances, video projects and public service announcements to communicate the risks and signs of problem gambling among youth. Young people also have the opportunity to create gambling themed artwork to be used in printed publications for parents and other concerned adults to inform them of the warning signs of problem gambling and the resources available to help their families.
Below are the 2020 and 2021 print graphics and public service announcements from the BOOF campaign.