BOOF was a media campaign that operated from May 2019-June 2020 to empower young people to raise awareness about problem gambling and create change in their communities. Students were responsible for scripting, coordinating, and producing live dramatic performances, video projects, and public service announcements to communicate the risks and signs of problem gambling among youth. Young people also had the opportunity to create gambling themed artwork to be used in print publications for parents and other concerned adults to inform them of the warning signs of problem gambling and the resources available to help their families.
BOOF was supported by the California Friday Night Live Partnership through a grant from the California Office of Problem Gambling.