Who is HOPE?
HOPE (Healthy Online Platforms for Everyone) is a coalition seeking to address the ways in which young people (and others) are targeted by alcohol advertising.
There is a proven relationship between exposure to alcohol marketing and alcohol consumption. This group works collaboratively across the state of California to address how social media, as a part of young people’s environments, can impact their mental health and alcohol use. Our goal is to hold Facebook and other social media companies accountable for alcohol ads targeting youth (ages 13 – 20) on their platforms, to promote media literacy in alcohol prevention, and to work towards a healthier social media universe for all of us.
WHO IS A PART OF IT?
- Local partners in San Mateo County
- YLI’s local partners in prevention work statewide
- Partners from other counties
WHEN DO WE MEET, AND WHERE?
At our office, 1670 S Amphlett Blvd. Suite 250 (teleconference available).
WHAT WE’VE BEEN WORKING ON:
Framing & envisioning!
SEPTEMBER: Introductions, the need to look at Social Media Advertising
OCTOBER: Research: Lit Review and Methodology
NOVEMBER: Mental Health & Co-Occurring Disorders
DECEMBER: Break for holidays