Healthy Online Platforms for Everyone (HOPE)

Young people are inundated daily on social media with messages advertising, normalizing, and even glamorizing substances — as are social media users of all ages. While these kinds of messages have pervaded our offline world, they are concentrated on our social media feeds, and even customized for us.

There is a proven relationship between exposure to social media and substance use. Compared to youth who are not on social media, youth who are on social media daily are: 

  • 3 times as likely to use alcohol 
  • 5 times as likely to use tobacco (including by vaping) 
  • 2 times as likely to use marijuana 

We know that the messages we see, including advertising and sponsored posts, influence our understanding of the world around us. Given that our feeds, including ads, are customized to us, many of us are targeted by messaging around alcohol, marijuana, nicotine, and more. Seeing these messages makes us more likely to use those substances when presented with the chance, as they normalize and even promote substance use. HOPE seeks to change that.

Flyer for Healthy Online Platforms for Everyone. Description at

Healthy Online Platforms for Everyone (HOPE) is a coalition organizing to hold Meta, and the larger online community, accountable for the advertising that we all receive.

By reducing access to substances, as well as by supporting healthy messaging, norms and policies that act as protective factors, we create communities that invest in youth and hold everyone accountable — communities that thrive. ​We call this work environmental prevention.

While the advertisement of substances is a problem across social media platforms, the Coalition is focusing on Meta because of its strategic position. For Meta to address this issue would not only have an impact on all of the platforms , it would also influence other social media companies to look to upholding their community guidelines.

Although young people are often disproportionately targeted by these ads and messages, improving the health of our online communities benefits us all offline. As we are increasingly reliant upon social media for connectivity and information, we are all impacted. Healthy online platforms are for everyone.


The HOPE Coalition is a two part coalition, including the General and the Youth Coalition. 

The HOPE General Coalition is a space where statewide leaders, youth-serving community organizations and youth coalition leaders can connect to share knowledge and tools, and can mobilize for change.

Youth Coalition is a statewide youth program that carries the heart of the campaign as they lead the research, build storytelling projects and advocate for stronger healthy online policies.

  • Surveying youth on the impact of ad exposure on social media
  • A model policy that lays out safety recommendations for healthy online environment 
  • Capacity-building on mental health, substance use, and more
  • Research
  • Campaigning & Community Outreach
  • Meeting with Social Media Companies

Interested in Joining?

The HOPE General Coalition meets quarterly. Our next General Coalition Meeting will be on May 14th from 4:00-5:00PM. The HOPE Youth Coalition meets weekly on Tuesdays from 6:00-7:00PM. 

Both meetings are held via teleconference.

To become a HOPE member, please visit the and fill out the membership form. 

Here are some other ways to stay involved:

  • Follow the HOPE Youth Coalition on Instagram at @hope.yli
  • Check out our HOPE Coalition principles 
  • Become part of the HOPE Movement and join a coalition workgroup

HOPE is facilitated by yli, which has worked on health equity for over 30 years in the Bay Area, Central Valley, and recently in Southern California. Through various local and statewide ​wins​, we have been successful in leading prevention efforts that increase positive health outcomes for communities. Our efforts aim to engage youth in the health equity conversations in their communities, specifically how messages, access, policies, and social norms around alcohol, tobacco, and other drugs affect their environment.