yli Youth Led Long Beach’s First City-Funded, Youth-Led Opioid Awareness Campaign

October 21, 2025 · 

Seven yli VoiceWaves youth leaders successfully completed Long Beach’s first city-funded, youth-led opioid awareness campaign. Over the year-long effort, they conducted peer-led focus groups, launched a social media campaign, produced 250+ harm reduction zines, and hosted a public showcase that brought city officials, community members, and students together to learn life-saving Narcan administration and fentanyl testing techniques. yli Youth Leader Anaya’s original character, Nick the Nasal Spray, will be featured on 18 bus shelter ads across the city to promote overdose response education. As a result of the success of this campaign, our youth leaders secured a meeting with the Director of the Department of Health & Human Services to explore next steps to continue expanding opioid awareness in Long Beach!