MYNT is a youth leadership coalition based in Fresno County that is working to reduce tobacco-related health issues that impact the African-American Community in the Central Valley through advocacy, education, and cultural moments.
Charged by recent events and the track record of Big Tobacco of targeting youth and young adults, MYNT responds to the challenge of the Truth Initiative to #ditchJUUL and create a cultural moment to stand up for the health of young people, their community, and their future.
Objectives of the program:
- Countywide Flavor Ban: At least 3 jurisdictions in the Central Valley (e.g., Fresno, Kerman, Selma, Unincorporated Madera County, Unincorporated Tulare County) will adopt a policy to eliminate the sale and distribution of all flavored tobacco products, including menthol, in the Central Valley.
- Countywide Youth Leadership Coalition: By February 29, 2024, we will recruit, train, and engage a minimum of 10 youth and young adults to form a Mobilizing Youth to Nix Tobacco (MYNT) Youth and Young Adult Coalition in 3 jurisdictions (e.g., Fresno County, Madera County, Merced County, Tulare County). Youth and young adult Coalition members will annually participate in a minimum of 3 tobacco control activities (e.g., community education activities, outreach events, evaluation efforts).
- Smoke-free and vape-free Places of Worship: By February 29, 2024, at least 6 faith community organizations (e.g., churches, synagogues, mosques, temples) will adopt and implement voluntary wellness policies designating events and all outdoor areas as 100% smoke-free except when tobacco is used for ceremonial or religious purposes in the cities of Fresno, Merced and Madera. This will be measured by a 25% increase in smoke-free signage present at each organization.